Category: apple inc

New Apple ad does some voice-first education with The Rock and Siri

New Apple ad does some voice-first education with The Rock and Siri
How do you teach people how to use an interface that’s invisible? That’s been the marketing communications problem for Apple
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Apple’s Greater China business now has its own managing director for the first time

Apple’s Greater China business now has its own managing director for the first time
Apple has appointed Isabel Ge Mahe as its first vice president and managing director of its business in Greater China.
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Apple aims to get an iPad in the hands of every hospital patient

Apple aims to get an iPad in the hands of every hospital patient
Apple has made great strides in health in the last few years and if it gets its way, there will
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Apple continues Asia expansion with its first retail store in Taiwan

Apple continues Asia expansion with its first retail store in Taiwan
Apple has continued to expand its retail footprint in Asia after the iPhone-maker opened its first store in Taiwan this
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Apple goes after clones and spam on the App Store

Apple goes after clones and spam on the App Store
Every time Apple’s developer conference rolls around we get a smattering of changes to the App Store Review guidelines. This
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Apple just created, and killed, a generation of AR businesses

Apple just created, and killed, a generation of AR businesses
Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a ‘real’ place. Basically, augmented reality.
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Apple AirPods will soon automatically connect to Apple TVs

Apple AirPods will soon automatically connect to Apple TVs
The next version of the Apple TV automatically adds AirPods to the available speakers. According to reports, Apple is making
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Why Apple’s HomePod won’t just collect dust on your shelf

Why Apple’s HomePod won’t just collect dust on your shelf
Apple brought its smart speaker into the world with a shoddy name and an unconventional pitch, but anyone brash enough
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As technology lends you its ear, these technologies will determine what it hears

As technology lends you its ear, these technologies will determine what it hears
In 1999, while traveling through Eastern Europe, I was robbed in a relatively remote area of the Czech Republic. Someone
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Apple’s Watch can detect an abnormal heart rhythm with 97% accuracy, UCSF study says

Apple’s Watch can detect an abnormal heart rhythm with 97% accuracy, UCSF study says
According to a study conducted through heartbeat measurement app Cardiogram and the University of California San Francisco, the Apple Watch
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Apple offers feedback on California’s proposed driverless testing rule changes

Apple offers feedback on California’s proposed driverless testing rule changes
Apple has offered feedback to the California Department of Motor Vehicles (DMV) concerning its proposed new rule changes regarding autonomous
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